I worked closely with the Kite team to establish a clear content strategy,
producing a sitemap, wireflows, designs, animation prototypes and illustrations.
Each solutions pages are crafted around a specific persona/business type.
Thus, we imagined a "toolbox" feature that would allow the users to see and compare
the different tools available for each solution depending of their persona.
The illustrations are meant to convey a dynamic and friendly
feeling while explaining how the tools works.